How To Write Effective Job Ads
Writing a job advertisement is much the same as writing any other advertisement. There’s nothing quite as frustrating as spending time writing up an ad only to receive either no response, or a flood of mostly irrelevant responses.
Writing effective job ads that yield a high percentage of relevant responses requires certain elements.
Provide Crucial Information in the Beginning
This entails having a killer job title that can immediately grab the attention of applicants, along with the major factors that make the position desirable—salary range, workplace location, and working hours.
No one knows about a job better than the people who are already working in the role, so if you already have employees with the same title, ask them about what they consider the positives about the role.
Provide candidates with need-to-know information about the company. However, this does not mean that you should overload them.
Talk about how long the company has been in business, some of the more prominent clients or projects delivered, and recognition among the community.
Following the company overview, provide pointers about the role. Keep it concise and objective. Be precise and transparent about what you are looking for in applicants and what they will be required to do.
How to Apply & the Application Process
If you’ve followed our instructions diligently so far, then keep going because this section requires careful attention. Spell our every detail about the application process from application to onboarding, so candidates know what to expect and you don’t repeatedly have to answer the same questions.
Lastly, as with any piece of marketing, job advertisements also need to be reviewed before they are posted. Get feedback from multiple sources on the writing and make changes to any mistakes you discover as part of this process.
Ultimately, hiring the right candidate for a given position is a rigorous task and one that many might choose to outsource. Luckily, we provide recruitment services for such companies, specifically catering the construction and disaster restoration industry.
If you’re looking for the candidate that’ll fit right in, give us a call, and we’ll discuss your hiring needs!