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Employer Branding; Tips To Build A Competitive Brand

Oct 11, 2019 |
Employers,  |
Mitchell Riley |
A Great Brand Name Attracts Talented Employees

As competition among businesses increases, it becomes vital to maintain a good market reputation to captivate customers and enhance revenues. However, this is not all that a good reputation does—nowadays, a great brand name attracts talented employees too!

Your reputation as a workplace and your workers’ perception of your company as an employer makes you an employer brand. According to research, 86% of jobseekers wouldn’t apply for a job or continue to serve in an organization that doesn’t have a good reputation in the market.

According to another study, being a good employer brand decreases turnover by 28 percent and reduces hiring costs by 50% per person. For businesses to attract and retain talented workers, they must come up with compelling strategies to become a powerful employer brand.

In this blog, we’ve rounded up three ways for companies to become a successful employer brand.

Customize Your Job Offer Based on the Skills and Expertise of the Candidate

You need to create an attractive offer for talented candidates based on their wit, expertise, and skills. This means ensuring that candidates who have the capacity to more are fully engaged with regard to their abilities.
Just be open and convey all the conditions, responsibilities, and work ethic required of them to avoid any inconveniences in the future.

Publicize the Benefits of Working for Your Business

Three Woman Sitting Smiling Inside RoomOffering in-demand perks is a great way to motivate employees and make them feel valued. Employers can provide an array of cool benefits, such as a gymnasium, recharge rooms, chill-out zones, sleeping pods, free snacks, or a gaming area to win the best employer brand badge.

Even small business owners can offer perks such as flexible working areas, open communication policies, work from home options, allowing pets, and other not-so-costly benefits.

Be Popular as an Organization That Compensates Whole-Heartedly

Do your market research and see how other firms in the industry are compensating people for certain positions. If your package isn’t competitive, there are chances that you may lose potential customers to competition.

Top choice candidates know there worth because many other companies want to hire them. Go above average market salary to gain an edge over competitors. Dynamic candidates love challenges and learning opportunities in a job, but uncompetitive salaries will only push them back.

Leave your hiring to a reliable staffing firm like OPS Staffing! We help disaster restoration companies with restoration acquisition and construction recruitment by connecting them with experienced professionals that become profitable and long-term assets.

Contact our team today to discuss your needs or call + 1 (888) 482-6019 to learn more about our services.

Posted: Oct 11, 2019
Posted by: Mitchell Riley
OPS Staffing | + 1 (888) 482-6019

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